12 rules of non-profit video storytelling

As I was browsing through LinkedIn the other day I came across this well-summarized article by  hjc’s video director and documentary film maker Mark Johnston about how we can use storytelling techniques from documentary film making in the production of powerful campaign videos for the non-profit sector.  He makes very good and useful points, so I thought of sharing the article here for all those who are interested and working within both fields.



The photo is from way back (2009) when I was producing video pieces for FELM in Colombia.